Since its creation in 2005, YouTube has grown in every way possible. With more than 500 hours of video uploaded to YouTube every minute finding quality content can be overwhelming. It does not help that most people (kids & adults) are just given Youtube with little to no direction on how best to utilize the platform. I have … [Read More...]
SEOMOZ.org
In my 19-plus years of online marketing, MOZ.com is hands down the best overall resource for SEO and online marketing knowledge that I have found. Not only is the community amazing, their tools more than pay for themselves. In addition to offering a plethora of information and tools the company’s founder and former CEO Rand … [Read More...]
Long Way Round: Give Your Evergreen Content A Long Life
Understanding why evergreen content is important–and knowing how to keep your content fresh, timely, and interesting over time–are key skills for both online marketers and content creators. In this post, I’ll talk about one of my favorite pieces of content/brands, analyze what makes their brand successful, and take a look at a few … [Read More...]
Using Reddit To Generate Traffic
When most businesses think about advertising online, Reddit may not be the first site that comes to mind. But the self-proclaimed “Front page of the internet” gets millions upon millions of unique viewers per month–and from of the biggest opinion-makers on the web. It is a great place to influence the influencers, and as such it is … [Read More...]
Blogger SEO Checklist
If you are going to take the time to create a piece of content for the world you might as well do it right. I have never been great at writing well as far as human/editorial guidelines, but I do understand what search engines want and how they engage with online content. Below is a checklist for you to use before you write your … [Read More...]
Google Analytics and Tracking URL’s
If you are in need of a free way to track links you use in marketing campaigns, I suggest Google's URL builder tool. With the Google URL Builder, you can easily tag URLs with custom campaign variables. That way, you can track which of your promotions are generating the most traffic/conversions. For example, consider setting up a … [Read More...]
Astroturfing is it Real?
You bet it is. Astroturfing, it is all over professional marketing and even more prevalent in the Public Relations industry. But should you take advantage of this online marketing practice or stay away? For the newbies, Wikipedia defines Astroturfing as: “...the practice of masking the sponsors of a message or organization … [Read More...]
Check Out BuySellAds.com
A few months ago I was looking to scale up my paid online marketing efforts. I had been mainly working with Google AdWords, Bing, and a few smaller ad networks when I discovered BuySellAds.com. I needed a place to promote products and services to software developers, and I found many wonderful sites in this network. … [Read More...]
How To Get Employees to Help Promote Your Company’s Social Profiles
One of the best ways to help promote your company is through social media platforms, and one of the best ways to promote your company’s social media activities is through your employees. But how do you convince your workers to engage with company-related posts online? Remember you can't force employees to engage with your company … [Read More...]
How to Build Link Bait
Create useful content, and you will be rewarded with hundreds of backlinks. It’s as simple as that. I know: it’s easier said than done. If you are both an expert marketer and professional content producer, you are a rare breed. Most marketers have to acquire content, and the best way to do that is to find truly talented people and … [Read More...]
My Favorite Online Marketing Tools: Buffer.com
If you are looking for a way to manage multiple social media profiles, Buffer is a great choice. I have been using Buffer for several years, and I find it very useful. It allows me to create a bunch of posts at once, controlling the social profiles that publish them, including at what time they are published. I am currently … [Read More...]
Event Marketing At Hershey Park
Over Memorial Day weekend in 2014, my wife and I went to the Zac Brown Band concert at Hershey Park in Pennsylvania with a few friends. Hershey is a beautiful town, the show was in a lovely venue, and the crowd was a great mix of the American populous. When I walked around and did a bit of people watching, I soon realized that the … [Read More...]
What We Can Learn From On The Media
I have been listening to On The Media for at least ten years now. If you are new to the media industry or an experienced expert, this show has something to offer you. In case you’re not familiar with the show, here’s the lowdown from Wikipedia: "On the Media (OTM) is an hour-long weekly radio program, hosted by Bob Garfield and … [Read More...]