I have spent most of my twenty-year marketing career building teams, designing strategies, choosing technologies, and improving processes that lead to digital growth. During this time, I also earned a law degree and launched over 400 websites.
I am very familiar with managing technology stacks for global companies and designing marketing programs for educated and tech-savvy audiences. Currently, I am working full-time for the software company Marcou Technologies (the opinions stated on this site are my own). Previously, I have managed online marketing strategies for Infragistics, McGraw-Hill, LexisNexis, a few start-ups, a major ski resort, and FEMA.
When I am not dealing with Martech (marketing stack) issues or management responsibilities, I enjoy contributing to the team by helping with analytics, SEO projects, vendor management, content creation and media buys. I got my start in the marketing industry through search engine optimization and I still very much consider myself an expert in this area.
What draws me to marketing? I love learning new things and problem-solving every day. I also feel rewarded when I get immediate, feedback from an audience every time I launch a new campaign or try a new tactic. In addition, I appreciate working with both really smart creative people and really smart analytical people. Finally, I enjoy playing with technology and developing new tools and ideas that work alongside new technology.
I grew up in Oak Hill, Virginia, and my wife and I recently moved back to my hometown to raise our three sons, who are eleven, nine, and six years old. Outside of the online marketing world, I love to ski, listen to history podcasts, explore the outdoors, and spend time with my family. I am also addicted to CSPAN.
For more information or to request my full resume, please see below or email me. You can also check out my LinkedIn profile.
Marcou Technologies
I started at GroundLink as the VP of Marketing and was promoted to CMO within one year expanding my areas of responsibility to cover 5 individual brands and a worldwide marketing team.
2017– Present
Infragistics
I was a member of the Infragistics executive leadership team, responsible for all worldwide marketing efforts, reporting directly to the CEO. I built and managed a 12-person global marketing team located in diverse geographic regions such as London, Tokyo, Montevideo (Uruguay) and Sofia (Bulgaria) as well as in the United States.
2011– 2017
McGraw Hill Construction
I was a Search Strategy Manager at McGraw Hill, responsible for all aspects of on- and off-page SEO for 18 different company sites with monthly traffic totaling over 1.7 million users.
2009-2011
Lexis Nexis
As the Search Engine Optimization Manager, I managed staff of 22 SEO specialists optimizing over 350 major consumer-facing website properties. I then stayed on as an SEO consultant for two more years, providing SEO services to www.Probono.net.
on behalf of LexisNexis
2008-2009
International Fight League
The IFL was the world’s first MMA league and entertainment company to focus MMA events and TV programs around training camps. My responsibilities there included all digital marketing and the full company tech stack. I enjoyed wearing many hats here and explored almost anything I found interesting.
2006-2008
Graduate Law School
J.D. From Western New England School of Law / Visiting Student at Rutgers School of Law. I attended night school while working and spending as much time as I could learning about search engine optimization during the day. During this time, I began making real money with Google Adsense and by the time I graduated, I was not interested in practicing the law. While my passion is now online marketing, the most important lesson I learned in law school was how to teach myself almost anything, and it is a skill I utilize to this day.
2006
Hidden Valley Ski Resort
I spent the next few years learning the ins and outs of the ski and travel industries by working for Hidden Valley ski resort and the associated local property management company in Pennsylvania. My work included building out VRBO sites around all of the resorts across the state.
2003-2006
Joined FEMA
I worked at the Federal Emergency Management Agency (FEMA) as a Public Affairs & Congressional Liaison DAE. While in this position, I spent time in West Virginia and saw first-hand how natural disasters can have widespread effects on our communities.
2001-2003
First HTML Class
With too much free time on my hands, I decide to sign up for a basic HTML class at local community college. This simple night class changed the direction of my future in a very profound way. It provided me with the basic building blocks for most of my future marketing career.
2001
Professional Ski Bum
I lived in Aspen, CO, as a professional ski bum while working as a bartender, political organizer (I was assistant to the soon-to-be-major County Commissioner), restaurant manager, night manager at hotel and general hustler. It was during this time that I learned if you work hard you can play harder.
1999-2001
Graduate From York College
I earned a BA in Speech Communications with a concentration in PR. During this time, I spent most of my free time reading history books, studying rhetoric and analyzing public speakers that changed the world. This is also where I first met my wife–she was not reading history books.
1999