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Google Analytics and Tracking URL’s

If you are in need of a free way to track links you use in marketing campaigns, I suggest Google’s URL builder tool.

Google-URL-BuilderWith the Google URL Builder, you can easily tag URLs with custom campaign variables. That way, you can track which of your promotions are generating the most traffic/conversions. For example, consider setting up a unique URL for each banner ad you have on hand-picked industry sites.

This is a powerful tool b/c it enables you to see the ROI on everyone’s marketing efforts.

Fill out the following details: on the page, https://support.google.com/analytics/answer/1033867?hl=en to start generating tags now.

  • Website URL
    • This is the URL of the page you want the person to go to.
  • Campaign Source
    • Please use the following
      • Location where you are doing the promotion.
        • Example:
          • www.Xing.com
          • bills blog
          • Facebook
          • etc…
  • Campaign Medium
    • What type of campaign is this Example: text link CPC, banner, e-mail, social media link
  • Campaign Term
    • Don’t usually need to use this field; it is normally for (identifying the paid keywords)
  • Campaign Content
    • Use this field to differentiate your ad in some way
      • Examples:
        • You can put the section name where the ad is appearing
        • If this is a link within an e-mail and there are many links you can label the link such as, “Link1” or “Link2.”
  • Campaign Name
    • Product Name, Promo code or even a slogan.

If you are interested in learning more on this topic, I recommend checking out the following sites.  They are full of expert advice on using Google Analytics to its full potential.