In my 19-plus years of online marketing, MOZ.com is hands down the best overall resource for SEO and online marketing knowledge that I have found. Not only is the community amazing, their tools more than pay for themselves.
In addition to offering a plethora of information and tools the company’s founder and former CEO Rand Fishkin is a great guy–I have met him twice. I’ve also seen him speak multiple times and I always find him entertaining and informative. Fishkin dropped out of the University of Washington in 2001 in order to start MOZ and has since become a leading voice in online marketing and search optimization. He stepped down from the CEO position in 2013 but is still in the software business with the company Sparktoro.
Where to Begin: Beginner’s Guides & MOZ Blog
If you are new to SEO, I suggest that you start with MOZ’s Learn SEO and Search Marketing page. It is a great place to start your long journey and breaks down online marketing into easy-to-digest pieces, such as link building, social media, local marketing, and content marketing. After you learn the basics, begin reading the blog for tips, news, and updates
Utilizing MOZ Pro
I am a MOZ Pro product user, and I love it. If you are looking for some powerful SEO tools, check them out. I could not do my link building projects without them. The dashboards are beautiful and the tools are extremely useful. The cost is around $1000 a year, but worth every penny.
The MOZ Pro toolset includes:
- Search engine keyword rankings, for both your websites and the competition.
- Keyword research, to understand the best words and phrases to target.
- Link building tools and link analysis tools.
- SEO site audits.
- Page optimization reports and checklists.
Learning Through the Whiteboard Friday Video Series
If you do nothing else, watch the “Whiteboard Friday” videos series. Each video is usually no longer than 10 or 15 mins and they never fail to inform. Many of these videos are headed by found Rand Fishkin, and each one takes an in-depth look at an online marketing subject, question, or theory.
Follow MOZ on Social Media
Regularly reading MOZ is an excellent way to keep up-to-date on all things related to online marketing and search optimization. Follow them on social media to get all of the latest:
MOZ isn’t the only place online to get your SEO information and news, but for over a decade it has been the single best source for my knowledge and know-how. Check it out to get the best information, laid out clearly and beautifully.