If you are looking for a way to manage multiple social media profiles, Buffer is a great choice. I have been using Buffer for several years, and I find it very useful. It allows me to create a bunch of posts at once, controlling the social profiles that publish them, including at what time they are published.
I am currently managing my Twitter, Facebook, and Linkedin pages. Currently, Buffer supports the following social platforms:
- Google+
- Instragram
Scheduling your posts at certain times and on certain days can maximize how many people see what you publish. In addition, Buffer’s scheduling feature makes certain that your business is publishing updates regularly and consistently. Buffer also allows you to publish the same content across multiple platforms at once, including photos and videos. Currently, three million people and businesses utilize Buffer.
Buffer Analytics
I only use the free analytics option, but not in any scientific way–just a glance. I measure all my social media engagement and conversions with the different social platforms and Google Analytics.
Pablo
Buffer recently introduced a new tool: the Pablo image center. This tool makes it easy to create custom images that promote your brand and to alter those images as needed to post to different social media sites. This is a great way to create interesting, visually pleasing, and highly shareable content.
If you are in the online marketing industry, Buffer may make things much easier, both when it comes to posting and when it comes to analyzing your social media data. In addition, you should also check out the following tools, which can be used in conjunction with Buffer to do some very powerful things: